Nokori Fuku

The very first Nokori Fuku products proudly presented on KiGinKin, the Matcha Towel and Wine Towel, were made using natural ingredients. Yes, that's right: ingredients derived from the production of beverages, or parts that are not suitable for sale.

The company explains that “when our craftsmen noticed the abundance of rich-colored byproducts and remnants from production of wine, destined to disposal, they immediately wondered if there was no way to repurpose them”. The recycling mindset, for which almost anything can be repurposed instead of being thrown away, is deeply rooted in Japanese culture. This made the craftsmen notice the high potential that was wasted when the remnants were discarded, and that is how the concept for Nokori Fuku was born: the name literally means “the remaining fortune”.

Wine towels are made using the byproduct of Merlot production.

The rich color of the Matcha Towels is obtained by using actual matcha powder to create the dye. The powder used is that which remains when grinding matcha leaves, too thin for commercial use but with a vibrant color nonetheless. Since the powder is no different from the matcha leaves used for brewing tea, it is rich in catechins. This causes the towels to have naturally high antibacterial properties